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Refreshing Brands: 3 Case Studies on Transitioning Your Customer Base

By Nate Riggs on August 30, 2011 in Content Marketing, Strategy

What happens when your tried and true customers start to age? It seems like that question has been haunting brands, forcing them into a position where they can either refresh the brand and retarget a new customer segment, or watch their profit...

Groupon Super Bowl Ads: 5 Reasons Why Groupon's Offensive Spot Wins BIG

By Nate Riggs on February 07, 2011 in Social Media, Strategy

Wow. It seems that Groupon may have messed up in a BIG way.

Using Positive Opposites for Benchmarking Your Competitive Position

By Nate Riggs on December 17, 2010 in Strategy, Marketing

We've nearly reached the end of 2010.