Quiet Brainwork

(Just so you know in advance, there's a contest at the end of this post. If you want to play, please keep reading...)

Yesterday, I met with Sarah's organization, LifeCare Alliance, to discuss how I might be able to help them get things going on a...

So many companies focus on brand from the external perspective. That's not a bad thing. It's critical for your business to be able to communicate a clear vision, brand values and stories to the customers who buy your products and services.

We seem to have been trained to lump all social media into the bucket of marketing and external communication. Why is that?