Javelin Strategy and Research recently found in their annual survey of identity theft victims, that approximately 13.1 million U.S. adults were hit by Identity theft in 2013, an increase of 500,000 victims from 2012.
Sean and his team take their customers' trust and security very seriously and have come up with some ways to attack the problem of identity theft and credit card security head on. They are also breaking just about every norm when it comes to serving southern chicken.
Go ahead, turn up the speakers, click play and listening to episode #040 of the Social Restaurant Podcast.
What You'll Learn During the Interview
- How you can turn a single restaurant location in to a successful franchise
- Cowboy Chicken's franchise plan for expansion
- Strategies to differentiate yourself in a crowded segment, such as chicken
- Cowboy Chicken's response to recent security breaches and credit card security
- Why Cowboy Chicken's customers keep coming back
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[Tweet ""It's one chicken at a time, and one guest at a time." - @cowboychicken President Sean Kennedy"]
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Additional Show Resources and Notes
In this week's restaurant news, Sara and I discuss a Technomics article on fast casual's beverage trends. Have you tried a new non-alcoholic beverage at a fast causal lately? Cowboy Chicken is keeping up with this trend, with their latest Blackberry Tea.
As a reminder, we will at the National Restaurant Association Show in Chicago this weekend, and we would love to see you there. Interested in being on a member of our live audience? Contact me at firstname.lastname@example.org.
Are you interested in protecting your customers from identity theft? Learn more about Cowboy Chicken's partnership with ANX.
Sean's leadership helped make the franchise one of the 5 Hot Little Restaurant Chains to Buy Into by Forbes in 2012.
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