The team at HubSpot Academy has done a tremendous job of delivering these courses in a way that anyone, regardless of previous marketing know-how, can learn about and become an inbound marketing and HubSpot pro.
With easily digestible classes, free tools, and tons of additional resources, HubSpot Academy will fully prepare your team for delivering inbound marketing and HubSpot services that produce excellent results.
The following is a quick guide to each certification to help your agency decide who is best suited to achieve each certification, and what their time investment will be.
Best Suited For: Anyone wanting to learn more about or brush up in inbound marketing tactics.
Class Time Investment: 36 videos, roughly 4.5 hours
Exam: 60 questions, 75 minutes to complete, must complete practicum to gain certification
Best Suited For: Anyone who will be executing within HubSpot or using the HubSpot CRM, or wanting to learn more about marketing automation. Consider having your whole team complete this certification to become HubSpot marketing experts.
Class Time Investment: 59 videos, approximately 6.25 hours
Exam: 90 questions, 120 minutes to complete, must complete practicum to gain certification
Best Suited For: Marketing & sales employees who plan on using the HubSpot Sales tools to streamline their communications with prospects.
Class Time Investment: 35 videos, approx. 1.5 hours
Exam: 50 questions, 75 minutes to complete, must complete practicum to gain certification
Best Suited For: The web designer(s) on your team. If you are new to web design, you can still take and pass this course, but some knowledge of CSS and HTML.
Class Time Investment: 22 videos, approx. 3 hours
Exam: 70 questions, 75 minutes to complete, must complete practicum to gain certification
Best Suited For: CEOs or other c-level executives that are HubSpot parters. Just having one member of your team certified in this course is perfectly acceptable.
Class Time Investment: 44 videos, approx. 5.5 hours
Exam: 80 questions, 120 minutes to complete
Best Suited For: Anyone on your team creating email, CTAs, website or landing pages
Class Time Investment: 26 videos, approx. 1.5 hours
Exam: 60 questions, 90 minutes to complete, must complete practicum to gain certification
Best Suited For: The sales team at your agency, but the marketing team will also benefit from learning about inbound sales and how to identify potential buyers.
Class Time Investment: 20 videos, approx. 3.5 hours
Exam: 60 questions, 75 minutes to complete
Best Suited For: Agencies who want to build a launch pad website for themselves or offer the service to others.
Class Time Investment: 34 videos, approx. 4 hours
Exam: 55 questions, 75 minutes to complete
Best Suited For: CEOs or other c-level executives that are HubSpot parters. Just having one member of your team certified in this course is perfectly acceptable.
Class Time Investment: 22 videos, approx. 3.5 hours
Exam: 32 questions, 50 minutes to complete
Best Suited For: Anyone in your company who writes, sends, or strategizes email campaigns
Class Time Investment: 27 videos, approx. 4 hours
Exam: 60 questions, 90 minutes to complete
Best Suited For: Everyone at your agency involved with content creation
Class Time Investment: 35 videos, approx. 4.5 hours
Exam: 60 questions, 90 minutes to complete
Best Suited For: Marketing managers who want to learn how to learn how to establish a marketing driven-approach to sales enablement.
Class Time Investment: 40 videos, approx. 4.5 hours
Exam: 60 questions, 90 minutes to complete
Best Suited For: Anyone who wants to market HubSpot training services or add being a HubSpot Certified Trainer to their list of assets. However, you should only begin this certification if you have applied for an been accepted to the HubSpot Trainer program.
Class Time Investment: 44 videos, approx. 3 hours
Exam: 60 questions, 120 minutes to complete, must complete practicum and submit workbook to gain certification
The following courses come with minimal time investment with an hour or less of videos and a short 20-question exam. These courses are best suited for the client facing members of your team who want to improve their strategy and delivery service for clients.
It should be noted that all certifications require a passing grade of 75%. Certifications are valid for 1-2 years depending on the course, and updates are often made to the courses to keep them as easily digestible and relevant as possible.
In-depth education and resources like these HubSpot certifications are priceless for any team ingrained in inbound marketing and working with HubSpot. A lot of the certifications focus on HubSpot specific tools, but include fundamental marketing concepts that benefit non-HubSpot users, too.
Having a team that is fully HubSpot certified is a huge nod to your inbound and HubSpot expertise, and will help to develop the inbound marketing education of your entire agency.