Being four months away from obtaining my college degree I can't tell you how many times people have told me that learning never stops. That education and obtaining knowledge are lifelong processes. Those statements could not be more true.
This applies greatly in the field of marketing. It seems like every new year brings some type of new technology or new proven method that changes the game. By being in such a rapidly evolving industry, we as marketers have no choice but to continue learning and sharpening our skill sets. Especially if we want to continuously add value to our employer.
To be successful, today's modern marketers must have critical marketing skills ranging from content creation and curation to analytics and social media.
But what skills are most desired in such a digital era? Check out the 5 critical marketing skills to have, below.
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That's where you come in. To be a true "data scientist" you'll need to be oddly obsessed with mathematics and numbers. If you can add this tool to your marketing tool box, you can be sure that companies will be knocking on your door.
If you can showcase your content marketing skills, you're already steps ahead of the game.
If you can prove that you have basic HTML and CSS knowledge as a marketer you'll have HR professionals drooling at the thought of hiring you!
Sharpening your social media skills will not only make you valuable to your organization but also allow you to stay ahead of the curve since this field is constantly changing.
I think this one goes without saying. Soft skills are incredibly important today. Especially on the agency side of the world, be sure to be constantly assessing and improving your soft skills. Good communication, friendliness, and coachability makes you a great co-worker.
If there is one thing that I have learned in recent years its that learning in and of itself is a lifelong process. In today's competitive marketplace, if you want to continuously add value to your team and employer, you must always continue to critique and improve your skill set.