Blogs are nice, and videos are cool, but podcasts are one of the most intimate experiences in the digital world. It doesn’t matter where you are - working out, in the car, or taking a bubble bath - listening to a podcast is a beneficial experience.
There are plenty of podcasts available to choose from, but we did the work for you and narrowed it down the the five digital marketing podcasts you should be listening to. Each one offers its own unique take on digital marketing, but with the same value that you’re seeking to gain.
Hosted by Joe Pulizzi and Robert Rose, This Old Marketing Podcast is a tribute to the fact that content marketing is one of the oldest marketing disciplines. People have been telling stories to attract and keep customers since, well, about the beginning of time.
Each show, which is less than 60 minutes, covers content marketing in the news. Joe and Robert give their perspective on current stories and how they impact the industry. Rant and Raves is a one-minute rant over something hard to digest about the current marketing landscape or something epic. There is also the Example of the Week, which digs into the vast archives of Content Marketing Institute and pulls out an awesome example of content marketing that still teaches a valuable lesson.
A unique feature is the Social Media Stat of the Week when Jay verifies or debunks a social media stat each week. The episodes close with "The Big Two", where guests give rapid-fire answers to two important questions.
BONUS: Social Media Examiner also hosts Social Media Marketing Talk Show, a weekly live video that is dedicated to social media marketing. It’s on Facebook Live, Periscope, and YouTube and available as a podcast. The schedule of shows is available so you know when to tune in, but if you miss a show, there is also a show archive.
As an extension of his blog, Marcus shares top-notch advice on marketing and thoughts as they form in his mind. He covers everything from SEO, selfies sticks, being sued, motivating employees, and his own content marketing secrets.
There’s only five podcasts on this list but there are hundred of digital marketing podcasts out there. Feel like we left one out? Let us know!