Have you heard of HubSpot? If you're on Facebook and your profile contains a few keywords related to marketing or internet, chances are you may have seen a webinar or a banner ad touting the orange logo.
HubSpot is a brilliant inbound marketing suite for small to medium-sized businesses. This SaaS application is fully integrated with tools that allow you to maintain and optimize your website, generate and nurture leads, analyze and tweak your sales funnel and generate reports on the results.
If you want more of HubSpot's story just check out this video by CEO and MIT graduate, Brian Halligan. Brian does a nice job filling you on how and why he and his college buddy Dharmesh Shah decided to found the start-up in 2006. Both of these guys have some seriously impressive backgrounds and accomplishments as entrepreneurs. My advice: follow them and learn as much as you can. They both have track records of developing concepts and companies that end up generating millions in revenue.
HubSpot's Partner Program
While I was at the Inbound Marketing Summit in Boston earlier this month, I had the chance to meet Brian. Just by chance, we ended up sitting on the same couch while catching up on emails. He was kind enough to let me in on details of a new partner program being launched at HubSpot. If you're from a small to medium-sized marketing firm, pay attention to this. It could make a big difference in how you approach your clients in 2010.
Brian, Dharmesh and the rest of their team at HubSpot are doing great things for businesses who are using the web. If you want to stay up on what's coming down the pipeline from them, as well as the latest methods and tactics in inbound marketing, subscribe to their blog. It's helpful. If you want more info on the Partner Program or using HubSpot for your own business, send them a tweet or just fill out their contact form and request a trial or demo.
I've also just started reading their book, Inbound Marketing: Get Found Using Google, Social Media and Blogs. No reactions yet, but I expect to learn a lot and get a ton of new ideas.
And just so you know, I'm not a HubSpot partner and I don't make any money from the Amazon link or from HubSpot. I'm blogging about HubSpot because I'm impressed by what they are doing. Brian was cool enough to take time in between presentations to chat with me.
Thoughts on HubSpot or the interview with Brian? Do you get anything out of these interviews? Interested in becoming a HubSpot Partner?