While events and trade shows are not new concepts in the marketing realm, changing technology has transformed the industry and customers value the in-person brand experience now more than ever.
Here are a few other highlights from the EventTrack 2014 report that help paint the picture:
The best way to be prepared for the future is to understand the trends of the past! Download the State-of-Inbound Anthology.
With trade show season approaching right around the corner, I wanted to take a look at the impact of event marketing and strategies for doing it effectively. This week's guest is a long-time industry pro and has a significant presence in the Central Ohio area.
Jeanette received her education on the west coast at California State University and the University of California. For the first 11 years of her career she worked in music and entertainment.
After gaining a lot of experience in the entertainment field, Jeanette wanted to pursue a path in which she could incorporate that experience with her entrepreneurial drive. In 2001, Jeanette founded Skyline Exhibits of Central Ohio.
14 years later, Skyline Exhibits of Central Ohio is one of the leading forces in Ohio's event and trade show marketing scene. Jeanette stopped by the studio to discuss the event marketing landscape and some actionable tips that brands can use to improve their own strategies. Go ahead, turn up the speakers, click play and enjoy episode #005 of The Columbus Marketing Show!
[tweetthis]On #event #marketing: "79% of people who go to shows are not even following up on those leads" via @jarmbrust[/tweetthis]
For seminars, tips, white papers, and many more event marketing resources, be sure to check out Skyline's online learning center.
I encourage you to download the full EventTrack 2014 report. Of course you'll have to give the standard social capital in order to receive it, but this free report has tons of detailed insights into the industry and will help augment the things you've learned from today's episode.
Need some inspiration for your next booth or simply want to check out some of the best and most extravagant trade show booths out there? Go no further than the "Inspiring Trade Show Booths" page on Pinterest!