We are surrounded by marketing content.
When you search for a topic online, you will get a variety of answers in forms of written copy, videos and even podcasts. The challenge is to find quality content that’s reliable.
Podcasts offer clear information to an on-the-go market and therefore continue to gain popularity. In the marketing world, businesses and brands can communicate their value proposition, tell stories, and deliver industry-related news while suiting a longer attention span than most written communications.
Below are what I consider some of the best marketing podcasts of 2014 based on authority and personal opinion. I assume that there are many more –maybe less known– examples out there and would love to know if you have any examples of these hidden gems.
Read: 4 Podcasts for Essential Listening: Storytelling Edition.The following shows made the list of the best marketing podcasts for their expertise, uniqueness and timely relevance. I encourage you to subscribe to a few of these and test them out to determine which ones fit your specific marketing interests and business goals.
This podcast covers news items, “rants and raves” about content marketing subjects, and an “old marketing” example of the week. While the industry is always changing, some of the old school marketing principles still apply.
In this highly rated podcast, Ryan Hanley interviews top online content creators. Recent releases cover the mobile commerce revolution and tips on building a passionate podcast audience.
One of the best podcasts is produced by MarketingProfs, which I consider a useful online educational resource for any kind of marketing content. The weekly, 30-min podcast features interviews with smart industry experts and covers a variety of marketing related subjects. The article wrappers for the podcasts call out highlights and provide annotations to tell when each appears in the podcast.
Host Jeff Gibbard has a friendly voice and likable personality, and the content is timely and interesting. Gibbard raises interesting questions and draws industry trends that will keep you engaged.
Do you have a question on SEO, WordPress, social media, or anything else related to the internet? If so, this new podcast can certainly help. While hosts Chris and Curtis were dedicated to Q&A in their "Internet Business Questions Q and A Podcast", they adapted to competitive market trends by broadening the topic.
As the name applies, hosts John Wall and Christopher Penn record this 20-minute show in a local coffee shop and publish every Thursday mornings. Discussions cover both new and classic marketing strategies, as well as technology and sales techniques.
Bob Knorpp interviews all kinds of industry experts, including journalists, CMOs, bloggers and authors.
A personal branding podcast by Bernard Kelvin Clive, who has published numerous books on productivity, self-motivation, and personal branding. Bernard also offers a Podcast Masterclass on his site.
A British digital marketing podcast produced by Target Internet that is both entertaining and informative. Daniel and Ciaran cover reviews, interviews and personal advice.
You can visit MarketingPodcasts.com for a comprehensive overview that will further help you discover the best marketing podcasts based on ratings and marketing categories.
What podcasts did you consider informative this year? Did we miss any? Let us know in the comments below or tweet @NRMediaGroup.
