How We Helped
NR Media Group worked to help Vista create a comprehensive Window Buying Guide — a PDF download that can be accessed from their site. Next, our team developed an integrated lead generation campaign supported by a video intro for the Window Buying Guide, complete with YouTube annotations that lead to a landing page generated by the company’s Hubspot marketing automation system.
Finally, an automated email marketing workflow was designed to be triggered by each form submission that would nurture the lead through to final conversion in Vista’s “Find a Dealer” portal. The team also created an article for Vista’s “Our Two Cents” blog to promote the new resource.