Vista Window Company West is a premier provider of replacement vinyl windows that sells their products through speciality window and door dealers located across the country in the western sales territory. To sell the Vista product line, individuals must become registered Authorized Vista Dealers.
Buying replacement windows is an investment most people will make only once or twice in their lifetime. Customer insights gathered by the window manufacturer have shown that homeowners begin their window buying process as early as a year prior to making a purchase decision.
Looking for a way to help educate the target audience on steps in the window buying process while also supporting lead generation for Authorized Vista Dealers, Vista needed to design a downloadable resource and an associated media campaign that would entice interested homeowners to register in their prospect database via a conversion form on vistawindowreplacements.com.
NR Media Group worked to help Vista create a comprehensive Window Buying Guide — a PDF download that can be accessed from their site. Next, our team developed an integrated lead generation campaign supported by a video intro for the Window Buying Guide, complete with YouTube annotations that lead to a landing page generated by the company’s Hubspot marketing automation system.
Finally, an automated email marketing workflow was designed to be triggered by each form submission that would nurture the lead through to final conversion in Vista’s “Find a Dealer” portal. The team also created an article for Vista’s “Our Two Cents” blog to promote the new resource.
The Window Buying Guide landing page became the highest performing page on vistawindowreplacements.com, generating 19 homeowner leads within 30 days of launch. After two months of being live on the Vinyl Windows Info Powered by Vista Window Company YouTube channel, the video has received over 100 views and continues to gain traction as an ongoing lead generation initiative for Vista Window Co Western Division.