Social Restaurant Podcast is an audio production of NR Media Group that attracts a substantial, niche-focused listener base of restaurant industry executives. Each episode dives into the hottest topics and trends currently impacting the restaurant industry.
The show’s loyal fan base, between 200-300 listeners, returns weekly to hear interviews with top industry executives, chefs and purveyors to hear their opinions on the latest trends in food service, franchising and hospitality.
NR Media Group launched the Social Restaurant Podcast in March of 2013 with the goal of raising awareness for the agency, supporting business development efforts and generating paid media revenue that could be used to supplement the firms marketing budget. To achieve these, a target baseline metric was set to have the production downloaded by 8000 listeners across 50 weekly episodes. To support this goal, the following tactics were employed:
A set of materials including research reports, one-sheet interview preparations, show scripts and flow documents we produced in order to streamline the guest preparation process. A list of target industry leaders was developed and organized that guide the guest outreach and booking process. Finally, lists of potential show sponsors made up of purveyors and technology vendors was developed, with the sales process being managed and tracked in the NR Media Group CRM.
Over the first 50 episodes, a total of three paid sponsors were secured that included ShiftNote, NetBase Solutions, and On Scene Productions. More than $17,500 in revenue was generated as a result of these sponsors.
As the show grows, so did the caliber of its audio production and interviewees. Some of our most popular episodes include:
- Dan Kim (Founder and COO of Red Mango) on being a social executive
- Chris Arnold (PR and Communications Director of Chipotle) on Farmed and Dangerous
- Shannon Payette Seip (Co-Founder of Bean Sprouts Cafe) on healthy menu options for kids
- Don Fox (CEO of Firehouse Subs) on restaurant franchises
- Jay Baer (best-selling author) on Youtility Marketing
In June 2014, the Social Restaurant Podcast celebrated its 50th episode with a remote recording at Zauber Brewing Company in Columbus, Ohio. By this anniversary episode, the podcast generated over 8200 downloads, with an average of 164 listeners per episode. The most popular episode secured over 1500 listeners. One new NR Media Group client can also be directly attributed to the company’s involvement in the podcast. In fall of 2014, The Social Restaurant Podcast was recognized by the Content Marketing Institute as an award winner in the categories of best podcast series and best podcast episode.