As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. However, when the time comes to present the impact of your marketing efforts, you can't present everything. So where do you even start?
When it comes to marketing metrics that matter to your execs, expect to report on data that deals with the total cost of marketing, salaries, overhead, revenue, and customer acquisition. Scary, right?
This 12-page guide walks you through the following: