How We Helped
Beginning with a strategic evaluation of their marketing efforts, current brand positioning, competitive set, and exisiting client base, NR Media Group helped Homeside create the foundation for their move into inbound marketing. HubSpot Enterprise was implemented and the website was transitioned to the easy-to-operate and secure COS system and thoroughly-research personas were integrated to expand understanding of the audience that was interacting with them online.
In tandem with HubSpot configuration, coaching and training was conducted on the inbound methedology, social media management, blogging, and technical implementation of HubSpot's platform. Finally, NR Media Group helped Homeside create a content roadmap, KPI benchmarks, and strategic goals to act as guides as they moved forward with their inbound marketing plan.