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"If you don't drive your business, you will be driven out of business"
- B. C. Forbes

Interested in better lead intelligence, better sales and marketing alignment, and closed-loop reporting? Who isn't?
 
A good CRM system that is used to its full potential can help your organization achieve these things. However, in order to make sure you're picking the right one that will be fully utilized by your marketing and sales teams, you need to know more about it! Cue the Beginner's Guide to CRM.
 
With this guide you will learn:
  • Who uses a CRM, what does it do, and why do organizations need one? 
  • Four benefits of CRM
  • Nine must-have CRM features