Gain a better understanding or how to brainstorm, plan, produce, and distribute high-quality and strategically-focused online content that aligns with the needs of their target audience and ideal customers.
Learning objectives for this workshop include:
- A better understanding of how content marketing has evolved over the the past decade.
- How to create audience personas and augment them by harnessing data and insights.
- A proven methodology for facilitating content brainstorms with your team to keep ideas fresh.
- How to develop and use a content road map to drive consistent production.
Duration: 4 Hours