NR Media Group Blog

Spring Cleaning Your HubSpot Contacts

melissa@nrmedia.biz (Melissa Christian) — Wed, 13 Mar 2019 16:43:00 GMT

HubSpot's CRM is a powerful tool that allows you to organize and capture information about your contacts and how they engage with your company's website and content.

Having a huge contact database is exciting, but only if the contacts within it are valid and valuable.

Having an outdated CRM costs your team time and marketing dollars by sending emails to unengaged or bad contacts.

When was the last time you went through your contact lists to see how people are engaging with your emails?

Automate Your Hiring Process with HubSpot

melissa@nrmedia.biz (Melissa Christian) — Wed, 06 Mar 2019 18:05:00 GMT

The hiring process is painful.

Unless you're making the hiring mistake of choosing from a pool of one, you probably have several candidates to keep track of.

Each candidate comes with multiple resumes, interview notes, and any other requirements your company collects. It's a lot to organize, especially if you're a hiring team of one.

HubSpot, our favorite inbound marketing and sales software, provides all the tools to execute your marketing and sales strategies, but did you know that there are ways to utilize the software to boost your internal processes?

Follow These 6 Guidelines During Your CRM Implementation Project

nate@nrmedia.biz (Nate Riggs) — Tue, 26 Feb 2019 16:17:00 GMT

At NR Media, we do a lot of work in helping our clients plan for and execute their CRM implementation project or helping them replace CRM software that has been abandoned by the company's users.

In the past years of doing this work, I've seen so many leadership teams make poor decisions early in their implementation process, only to realize that catastrophic failure in the implementation could have been prevented.

Even the smartest of teams with the very best intentions can be completely bamboozled by the well-planned and rehearsed sizzle that is present on most of today's CRM software demos.

The truth is, software demos should be the last thing you are interested in when it comes to CRM -- never the first.

Exploring Internal Uses for HubSpot Tickets

melissa@nrmedia.biz (Melissa Christian) — Fri, 22 Feb 2019 18:55:00 GMT

Any time a customer or client complaint presents itself, there is an opportunity for exceptional service. Promptly and effectively solving issues is a big part of delighting your customers and dropping the ball on a request can leave them unhappy and break down the trust you worked hard to earn.

But issues aren't always easily solved. Some customer inquiries can't be answered on the spot some may require multiple parties to be involved.

Whether the request comes in via form, email, or call, your team has to be able to identify and resolve the issue as quickly as professionally possible – this means keeping your customer requests organized and tracking their progress.

HubSpot has recently introduced the Tickets feature in the Service Hub that will allow HubSpot users to create, collect, and process client and customer injuries and issues with full team visibility. Tickets offer segmenting, prioritization, and tracking of customer requests – all within an easy to use drag and drop dashboard just like the deals pipeline HubSpot Sales users are accustomed to. Using the HubSpot ticket system, you can record and track customer issues as they come in to keep them prioritized and track them to analyze trends over time.

The Long and Slow Death of Google+

nate@nrmedia.biz (Nate Riggs) — Wed, 23 Jan 2019 15:54:00 GMT

It's Official.