--- title: 23 New Marketing Books to Keep Your Nose Pointed (Plus 1 More) description: Simple list of new marketing books including links to Amazon and author names. Nate Riggs shares book titles on marketing, social media and internet technology --- [Quiet Brainwork](https://www.nrmedia.biz/blog) # [23 New Marketing Books to Keep Your Nose Pointed (Plus 1 More)](https://www.nrmedia.biz/blog/new-marketing-books) Written by [Nate Riggs](https://www.nrmedia.biz/blog/author/nate-riggs) | May 07, 2012 *Photo by [fmgbain](http://www.flickr.com/photos/fmgbain/)* A few weeks ago [Aleksey Kernes](https://twitter.com/alekseykernes) tweeted me to ask about what new marketing books I recommend as good reading. A good question deserves a good answer. Here's a list of some new marketing book titles that I believe have the potential to keep your nose pointed down towards the table for long periods of time. Fair warning. # New Marketing Books I've Read and Recommend *Please note that while this is a numbered list for order's sake, it is in no way ranked in order. The list reflects the order of how the titles randomly popped in my head.* 1. [The Cluetrain Manifesto: The End of Business as Usual](http://www.amazon.com/The-Cluetrain-Manifesto-Business-Usual/dp/B0000544O0/ref=sr_1_3?s=books&ie=UTF8&qid=1336394612&sr=1-3) by Rick Levine, Christopher Locke, Doc Searls and Dick Summer 2. [Fascinate: Your 7 Triggers to Persuasion and Captivation](http://www.amazon.com/Fascinate-Triggers-Persuasion-Captivation-ebook/dp/B0035D9UXC/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1336391967&sr=1-1) by Sally Hogshead 3. [Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing](http://www.amazon.com/Return-On-Influence-Revolutionary-Marketing/dp/0071791094/ref=sr_1_cc_1?s=aps&ie=UTF8&qid=1336392000&sr=1-1-catcorr) by Mark W. Schaefer 4. [Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques](http://www.amazon.com/Killer-Facebook-Ads-Cutting-Edge-ebook/dp/B005DIAPN6/ref=sr_1_fkmr0_1?s=digital-text&ie=UTF8&qid=1336392049&sr=1-1-fkmr0) by Marty Weintraub 5. [Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust](http://www.amazon.com/Trust-Agents-Influence-Reputation-ebook/dp/B003VWCQBK/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1336392076&sr=1-1) by Chris Brogan and Julien Smith 6. [What the Plus! Google+ for the Rest of Us](http://www.amazon.com/What-Plus-Google-Rest-ebook/dp/B007HD7HT0/ref=sr_1_fkmr0_1?s=digital-text&ie=UTF8&qid=1336392104&sr=1-1-fkmr0) by Guy Kawasaki 7. [Purple Cow: Transform Your Business by Being Remarkable](http://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/B00286JVUO/ref=sr_1_2?s=digital-text&ie=UTF8&qid=1336392160&sr=1-2) by Seth Godin 8. [Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand](http://www.amazon.com/Managing-Content-Marketing-Subscribers-ebook/dp/B005VGMV5U/ref=sr_1_sc_1?s=digital-text&ie=UTF8&qid=1336392194&sr=1-1-spell) by Robert Rose & Joe Pullizzi 9. [Inbound Marketing: Get Found Using Google, Social Media, and Blogs](http://www.amazon.com/Inbound-Marketing-Google-Social-ebook/dp/B002RTINGU/ref=sr_1_fkmr0_1?s=digital-text&ie=UTF8&qid=1336392267&sr=1-1-fkmr0) by Brian Halligan and Dharmesh Shah 10. [Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History](http://www.amazon.com/Marketing-Lessons-Grateful-Dead-ebook/dp/B003Z0CQZY/ref=sr_1_fkmr0_3?s=digital-text&ie=UTF8&qid=1336392267&sr=1-3-fkmr0) by David Meerman Scott and Brian Halligan 11. [No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing](http://www.amazon.com/Bullshit-Social-Media-All-Business-ebook/dp/B005DXOMCQ/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1336392346&sr=1-1) by Erik Deckers and Jason Falls 12. [The Carrot Principle](http://www.amazon.com/The-Carrot-Principle-ebook/dp/B0029P73CM/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1336392388&sr=1-1) by Adrian Gostick and Chester Elton 13. [Why We Buy](http://www.amazon.com/Why-We-Buy-ebook/dp/B001QA4SY2/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1336391874&sr=1-1) -- Paco Underhill 14. [Influence](http://www.amazon.com/Influence-ebook/dp/B002BD2UUC/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1336391905&sr=1-1) by Robert B. Cialdini 15. [Putting the Public Back in Public Relations](http://www.amazon.com/Putting-Public-Back-Relations-ebook/dp/B001UL3AEQ/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1336391932&sr=1-1) by Brian Solis and Deirdre K. Breakenridge 16. [Made to Stick: Why Some Ideas Survive and Others Die](http://www.amazon.com/Made-Stick-Survive-Others-ebook/dp/B000N2HCKQ/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1336392492&sr=1-1) by Chip Heath and Dan Heath 17. [The Tipping Point: How Little Things Can Make a Big Difference](http://www.amazon.com/The-Tipping-Point-Difference-ebook/dp/B000OT8GD0/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1336392519&sr=1-1) by Malcolm Gladwell 18. [The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social](http://www.amazon.com/The-NOW-Revolution-Business-ebook/dp/B004K1F6MW/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1336392661&sr=1-1) by Jay Baer and Amber Naslund 19. [The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal](http://www.amazon.com/The-Accidental-Billionaires-Founding-ebook/dp/B002FQOHW4/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1336392746&sr=1-1) by Ben Mezrich # Current New Marketing Books on Deck 1. [The Flinch](http://www.amazon.com/The-Flinch-ebook/dp/B0062Q7S3S/ref=sr_1_1?s=books&ie=UTF8&qid=1336393005&sr=1-1) by Julien Smith 2. [Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing](http://www.amazon.com/Brainfluence-Persuade-Convince-Consumers-Neuromarketing/dp/1118113365/ref=sr_1_1?s=books&ie=UTF8&qid=1336392936&sr=1-1) by Roger Dooley 3. [The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution](http://www.amazon.com/The-End-Business-Usual-Revolution/dp/1118077555/ref=sr_1_1?s=books&ie=UTF8&qid=1336392890&sr=1-1) by Brian Solis 4. [Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech)](http://www.amazon.com/Marketing-Round-Integrated-Campaign-Biz-Tech/dp/0789749173/ref=sr_1_1?s=books&ie=UTF8&qid=1336394348&sr=1-1) by Gini Dietrich and Geoff Livingston # Plus 1 More New, New Marketing Book [The Impact Equation: Are You Making Things Happen or Just Making Noise?](http://www.amazon.com/The-Impact-Equation-Making-Things/dp/1591844908/ref=sr_1_fkmr0_2?s=books&ie=UTF8&qid=1336393005&sr=1-2-fkmr0) by Chris Brogan and Julien Smith This one isn't even due to hit the shelves until October of this year but I've already placed it on my Amazon wish list. Back in 2010 Chris and Julien wrote what I think is one of the most definitive works on how humans will inhabit the web since [the Cluetrain](http://www.cluetrain.com/) pulled into the station at the turn of the millennium. I'll be using this book as part of the course I am teaching at Ohio University in the fall. If the thinking behind it is anything near the likes of Trust Agents, Chris and Julien's new book promises to change the way you think about marketing. # Where is Your Nose Pointed? **I've shared 24 totals books.** **But what can you share with me?** **What books are you reading or have on your deck to start soon?** **Do tell (in the comments)...** [View full post](https://www.nrmedia.biz/blog/new-marketing-books) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Nate Riggs" }, "dateModified" : "2015-10-15T21:25:56.002Z", "datePublished" : "2012-05-07T14:30:59Z", "headline" : "23 New Marketing Books to Keep Your Nose Pointed (Plus 1 More)", "image" : { "@type" : "ImageObject", "height" : 270, "url" : "http://cdn2.hubspot.net/hub/431273/file-3011626937-jpg/blog-files/6636556953_08a05f7fe2_z-480x270.jpg", "width" : 480 }, "mainEntityOfPage" : "https://www.nrmedia.biz/blog/new-marketing-books", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60.0, "url" : "https://cdn2.hubspot.net/hubfs/431273/01_NR_Media_Group/nrmg_logos/nr_rss_web_logo_rgb_square-1.png", "width" : 59.840214 }, "name" : "Quiet Brainwork" } } ```