---
title: Sally Hogshead on Her Fascinate Book and 7 Triggers to Captivation
description: Nate Riggs talks with Sally Hogshead about her internationally acclaimed FASCINATE book and the 7 triggers to persuasion and captivation
---
[Quiet Brainwork](https://www.nrmedia.biz/blog)
# [Sally Hogshead on Her Fascinate Book and 7 Triggers to Captivation](https://www.nrmedia.biz/blog/how-does-the-world-see-you)
Written by [Nate Riggs](https://www.nrmedia.biz/blog/author/nate-riggs) | August 01, 2014
How does the world see you? Do you know your Fascination Advantages?
Out of the seven Advantages, everyone has a Primary, Secondary and Dormant Advantage. You can find out yours by reading Sally Hogshead and her acclaimed [Fascinate book](http://www.howtofascinate.com/about-us/fascinate-the-book). I was lucky enough to have the chance to interview Sally about her research and book on the Social Restaurant Podcast.
In episode #048 of the [Social Restaurant Podcast](http://nrmedia.biz/social-restaurant-podcast/), I welcome Sally Hogshead, author of the internationally acclaimed book, [FASCINATE: Your 7 Triggers to Persuasion and Captivation](http://www.amazon.com/Fascinate-Your-Triggers-Persuasion-Captivation/dp/0061714704/?tag=fascinate-20)
Sally has taken personality tests and given them a twist- her assessment shows How the World Sees You. Every archetype has three adjectives that show how others see you- and the reports that come with the assessment show you how to capitalize on those adjectives.
Interested in how this can apply to your business? Go ahead, turn up the speakers, click play and listen to episode #048 of the Social Restaurant Podcast!
## What You'll Learn During the Interview
- How Sally got involved in Fascination
- The three lessons of communication
- The answer to how does the world see you?
- Your business' potential to grow with the help of the assessment
- An example of how one personality type can show your your Anthem, dormant advantage and more
## Listen Now
- [Subscribe using RSS](http://feeds.feedburner.com/socialrestaurantpodcast)
- [Listen on Spreaker](http://www.spreaker.com/show/social-restaurant-podcast)
- [Tune in on iHeart Radio](http://www.iheart.com/talk/show/The-Social-Restaurant-Podcast/)
- [Subscribe in iTunes](https://itunes.apple.com/us/podcast/nate-riggs-blog-restaurant/id691423908?mt=2)
- [Download the mp3](http://api.spreaker.com/download/episode/3714964.mp3)
### Additional Resources and Notes on Fascinate
Photo via the Philadelphia Business Journal
How does the world see you? Interested in taking the assessment for free? Just listen to the podcast, and go to [howtofascinate.com/you](https://portal.howtofascinate.com/you). Follow Sally's directions, take the three minute assessment and enjoy your new Fascination report.
Be sure to comment and let us know your archetype, your Advantages, and what your Anthem is. Are there any fellow Ring Leaders out there?
Interested in some of Sally's other work? Check out her website and her other books [here](http://www.howtofascinate.com/).
## Like Us On Facebook
If you like what you are listening to on the Social Restaurant Podcast, why not head over to our official SRP Facebook page and like is there too.
Our Facebook fans will get continuously receive special insider tips, show supplemental materials and the chance to have back channel conversations with Nate, show guests and content sponsors.
[Like SRP on Facebook >>](https://www.facebook.com/socialrestaurantpodcast)
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