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The Marketing Technologist

Sarah Robles

Sarah Robles

Sarah Robles graduated Summa Cum Laude from Ohio University in May 2014 with a Bachelor of Business Administration (BBA) in Management Information Systems, Marketing, and Business Pre-Law, and a minor in Spanish. She is currently volunteering with her team to meet urgent community needs through projects that assist in rural and urban development, energy conservation, infrastructure improvement, and disasters, as well as environmental stewardship and conservation.

Making the Most of Content Marketing Resources

By Sarah Robles on June 25, 2014 in Marketing

2014 is expected to continue to be an important year for content marketing. Budgets and content production are increasing, strategies are becoming more targeted and effective and quality continues is a top concern.

Why Instagram's Advertising Strategy Works

By Sarah Robles on June 18, 2014 in Social Media

Instagram, the photo and video sharing app owned by Facebook, recently announced plans of expanding its advertising strategy internationally. Later this year, Instagram will bring ads to Canada, the United Kingdom and Australia.

Who is the Ideal Content Marketing Manager?

By Sarah Robles on May 28, 2014 in Content Marketing, Strategy

According to the Content Marketing Institute, 93% of all business-to-business marketing firms utilize content marketing, with 58% planning to increase spending in this area in 2014.

 

As content marketing continues to expand, discover how to...

How Will Wearables Impact Content Marketing?

By Sarah Robles on May 14, 2014 in Marketing

In March we talked to Michael Atkinson about how wearable technology might impact restaurants into the future. Today we consider the broader impact of wearables on content marketing.

How To Use Pinterest for Business

By Sarah Robles on May 07, 2014 in Social Media

Pinterest is a visual discovery tool utilized by over 70 million users to share and explore ideas and products. It stands out from social giants Facebook and Twitter due to its focus on images rather than text.

What are the Pros and Cons of Using Kickstarter?

By Sarah Robles on April 09, 2014 in Social Media

In a previous post, we examined crowdsourcing as a tool for high-quality content development. This week we explore the technique as a way to fund ideas and projects.

Why Should I Have a LinkedIn Company Page?

By Sarah Robles on April 02, 2014 in Social Media

In two weeks, LinkedIn will be removing Products & Services Pages from company profiles.

Until now, some brands have used LinkedIn Company Pages to showcase their products and services, as well as recommendations and reviews from customers who...

How to Leverage Email Marketing Best Practices for Your Brand

By Sarah Robles on March 12, 2014 in Content Marketing

In today's digital world, all communication is not created equal. Choosing the right Email Marketing Service Provider can help to ensure that the content you send out is effective for your readers.