2014 is expected to continue to be an important year for content marketing. Budgets and content production are increasing, strategies are becoming more targeted and effective and quality continues is a top concern.
Instagram, the photo and video sharing app owned by Facebook, recently announced plans of expanding its advertising strategy internationally. Later this year, Instagram will bring ads to Canada, the United Kingdom and Australia.
According to the Content Marketing Institute, 93% of all business-to-business marketing firms utilize content marketing, with 58% planning to increase spending in this area in 2014.
In today's digital world, all communication is not created equal. Choosing the right Email Marketing Service Provider can help to ensure that the content you send out is effective for your readers.