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Dear Content Marketers: Find Your Niche as Fast as You Can

Nate Riggs
Nate Riggs / April 18, 2013

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If you work agency-side on the marketing industry, it's likely that you've heard the name Jay Baer.

Over the past few years, Jay has does a nice job in positioning himself as a content marketer who knows the ad agency world. He's dazzled audiences of thousands at marketing industry conferences and events, and made his ideas tangible by giving them away for free on his blog, guest blog posts, podcasts, eBooks and keynote speeches.

As someone who has spent over 10 years on the agency side, Jay has taken a seat at the top of the game.

Marketers in the multi-family residential industry may have heard the name Mike Whaling.

Mike's created the same type of buzz among content marketers who work to sign up new residents in residential apartment complexes. He too, speaks at industry events and even founded and moderates the industry's most popular weekly Twitter chat. He and some friends even designed and launched a neat app that helps apartment complexes increase the number of leads they capture by integrating social media on their websites.

Because of activities like this, Mike also works with multiple apartment complexes as clients.

Just about everyone in the social media game knows that Amy Porterfield understands how to make Facebook work for small and medium-sized businesses. She shares her knowledge at conferences, in eBooks and on a variety of webinars where she charges a fee to get access.

After starting to write for Social Media Examiner, my friend Ian Cleary has made himself known across America as being the guy who knows just about everything there is to know about all kinds of social media tools.

The funny thing is, Ian is an Irishman living with his family across the pond near Dublin.

Dear Content Marketers: Find Your Niche as Fast as You Can

It took me nearly 10 years of my career as a marketer to figure out that multi-unit retail and restaurant brands were where I wanted to play. Since I made that decision, my career path has become much more clear and the momentum is building.

My advice? Be smarter, and move fast.

All if the folks above have found and carved out a spot in a niche industry or vertical. While each of these content marketers have worked to build their repertoire in digital, social media and content marketing strategy, their talents and expertise have all been pointed in different directions.

And because of this, they are all very successful.

What's Yours?

As content marketers, the ocean ahead is very blue. We're in the infancy of this new shift in the marketing mentality and the niches are still plenty.

Have you found yours? What is it? What did you to start carving a place for your brand in that niche?

Let me know in the comments, okay?

Tagged With: Content Marketing